Venture Profile: an Interview with Jake Bjorseth
In this interview conducted by Alex Drone, an analyst within the University Venture Fund Crossroads program, Jake Bjorseth, founder of Trndsttrs, shares his entrepreneurial journey from Kansas to building a successful Gen Z marketing agency. Trndsttrs has evolved over the years, with a team of 30 full-time employees and a focus on delivering tangible results. Jake emphasizes the importance of efficient resource allocation, embracing an “at bat” mentality in entrepreneurship, and discusses the challenges and opportunities of running a business in the Midwest, particularly Kansas City.